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The Loyalty Effect
‘A person who deserves my loyalty receives it.’ … Joyce Maynard
The Loyalty Effect is not about your customers being loyal to you – it’s about you being loyal to your customers!!!!
What are the coffee stains in your business?
– Perception is reality
– What is your reality?
Your own gold mine
– Are you mining in the right places?
– What we don’t realise is that we are all sitting on a little gold mine
– Do you know what the gold mine is?
What is the life time value of one of your customers?
– Surveys show that 60-70% of satisfied customers change suppliers within 2/3 years
– How are you ensuring your satisfied customers remain?
Loyalty can go a long way, and by being loyal to your customers, you will get repeat business, continued support from your client base and an increase in profits for your business. Keith Kruger of KPK Associates offers speaking engagements to your business collegues or clients about the Loyalty Effect and how you can addopt a strategy to increase your bottom line profits in business. For more information on our speaking engagements, please talk to us.